How effective is the combinaition of your main product and ancillary texts?

      My teaser trailer and poster both work together to promote our film. The teaser trailer aims to 'tease' the viewer into wanting to see more, it gives a vague outline of the plot and then shots to 'wow' people and want to see the film, making the trailer a vital part of promoting the film. The trailer has to stand out as it has to compete with so many other trailers are shown in cinemas and distributors have to produce over 3,000 copies to circulate to cinemas. The poster incorporates the trailer well as it shows the killer that is shown throughout the trailer, and the tagline also gives key references to the movies' plot line. However, the tagline could further reinforce the advertising campaign by being the same as any of the inter-titles because this would make the two products advertise each other and further reinforce the narrative idea and a movie 'motif'. For example, my tagline could have been: 'Beauty is only skin deep'. So if I was to improve my poster then this would be the area in which I targeted. This comparison is shown by the two pictures either side of the text.

   It is also talking to the audience so it makes them feel that they are involved with the whole experience. The poster is also a vital part of promoting the film. The film 'Four weddings and a funeral' paid nearly 100 million dollars to have their poster in New York times square. This shows that the poster is an important factor for companies to promote their film. I think the image of the mask on the poster would catch peoples attention and want to look at the poster and may lead to them seeing the film. It would also create mystery because usually on a poster the star of the film is utilised, for example: the film 'Seven pounds' stars Will Smith who is one of the biggest actors in present day, the poster for this film uses only an image of him because of the great interest in him. The poster could be the first way of the audience being exposed to advertising whicvh would consequently make them intrigued to watch the trailer and find more out about the film. They may even go on to the film's website, where the company has made a website to create publicity for the film and stars, to find out more about the film. The website would also include the poster and trailer and may also have links to websites of magazines that cast and the movie have been in, and other publicity items.

The mask therefore would create mystery and the audience may want to know who is playing the killer and consequently see the film. This would all create a lot of word of mouth as well, which is the most effective way that a film is marketed and advertised. By creating mystery, shocks and showing the best shots of the film will create positive word of mouth which will create a great hype for the film. The combination of the mask shown in the poster and small shots of it in the trailer would create hype for the mystery, it was important to our group while producing the teaser trailer to not show the masked killer too frequently in the trailer. This was because it made the killer an enigma but at the same time teased them into knowing the look of the killer but not any information.

      The magazine also promotes the movie but is less important as it is not in the hands of the company who make the film and aids the publicity part of the campaign. The movies marketing campaign would allow journalists, newspapers etc to interview cast and crew from the movie because then they would be publicised which would advertise the film. A magazine would be publicity for the film, however not produced by the film's company but is a result of the companies involvement with advertising the product. My magazine shows an interview with an actress in the film so people would see the interview and want to watch the film because they relate to the actress or are just interested in the film because it's in their favourite magazine. I believe that being shown in a film magazine of the style that my magazine is helps promote the movie. The movie is about models being murdered, and the actress shown on the front of the magazine is a model in the movie, thus the style of the magazine makes her look like a fashion icon and a role model for people to model themselves on. By being on the front of a magazine the film will get advertised in a different way than the poster and trailer. These two will be shown in cinemas, bus stops, billboards etc. However, the magazine will be seen in shops which is extremely useful because that means a consumer of any product will see the front of the magazine even if they dont buy it. People may skim the front covers and see whats in the magazine and then believe that the best film out at the moment is shown on the front cover. This reinforces the idea of word of mouth and means that a large majority of the population will see atleast one of the three products.